المراجع العربية
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2- بازرعة، محمود صادق. (2008)، بحوث التسويق للتخطيط والرقابة واتخاذ القرارات، (المملکة العربية السعودية: جدة، خوارزم العلمية) ص 231.
3- سجلات مرکز معلومات جامعة الأزهر
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